{"id":3039,"date":"2021-03-29T09:00:15","date_gmt":"2021-03-29T09:00:15","guid":{"rendered":"https:\/\/www.disalconsorcio.com.br\/blog\/?p=3039"},"modified":"2022-09-23T20:09:43","modified_gmt":"2022-09-23T20:09:43","slug":"sua-concessionaria-sabe-vender-para-elas","status":"publish","type":"post","link":"https:\/\/www.disalconsorcio.com.br\/blog\/sua-concessionaria-sabe-vender-para-elas\/","title":{"rendered":"M\u00eas da Mulher: Sua concession\u00e1ria sabe vender para elas?"},"content":{"rendered":"

Mulheres influenciam 80% nas compras de autom\u00f3veis.<\/h3>\n

\"\"<\/p>\n

Os estudam mostram que as mulheres n\u00e3o s\u00f3 est\u00e3o conduzindo mais, mas como tamb\u00e9m est\u00e3o comprando mais, influenciando o novo motor de vendas da ind\u00fastria automotiva.<\/p>\n

Aqui no Brasil, elas se mostram 58% interessadas em ve\u00edculos novos. Al\u00e9m disso, entre 2010 e 2015 o n\u00famero de mulheres habilitadas cresceu em 30% em algumas regi\u00f5es do pa\u00eds.<\/p>\n

Com base nesses \u00edndices, vem o questionamento: Sua concession\u00e1ria sabe vender para elas?<\/strong><\/p>\n

As concession\u00e1rias precisam remodular o seu esquema de neg\u00f3cio para atrair essas consumidoras, \u00e9 preciso repensar nas estrat\u00e9gias pois a forma e a inten\u00e7\u00e3o de compras delas tamb\u00e9m mudou.<\/p>\n

Elas n\u00e3o querem s\u00f3 flores e nem acess\u00f3rios rosas, elas buscam praticidade e qualidade, como mostram alguns estudos!<\/p>\n

Elencamos algumas dicas para a sua concession\u00e1ria estar preparada para esse novo p\u00fablico. Confira:<\/p>\n

– As prioridades mudam <\/strong><\/p>\n

De acordo com a Jumpstart Automotive<\/em>, as mulheres buscam caracter\u00edsticas mais pr\u00e1ticas, valorizam o conforto, a seguran\u00e7a e pesquisam mais sobre servi\u00e7os de manuten\u00e7\u00e3o.<\/p>\n

Ou seja, n\u00e3o foque em campanhas que valorizem apenas a feminilidade e o design, e sim, itens de s\u00e9rie, revis\u00e3o, motoriza\u00e7\u00e3o e financiamento.<\/p>\n

– Saiba Negociar <\/strong><\/p>\n

Ao contr\u00e1rio do que o p\u00fablico masculino, as mulheres se concentram mais no planejamento financeiro para a compra do ve\u00edculo novo.<\/p>\n

Elas est\u00e3o mais dispostas a pesquisar propostas e valores online! Por isso, \u00e9 importante voc\u00ea saber negociar e mostrar as vantagens que ela ter\u00e1 ao adquirir o ve\u00edculo em sua m\u00e3o.<\/p>\n

Aposte no cons\u00f3rcio<\/a>, mostre como ele ir\u00e1 ajud\u00e1-la a ter essa conquista! Mostre n\u00fameros, dados e estimativas para atra\u00ed-las.<\/p>\n

– P\u00f3s-Venda com qualidade <\/strong><\/p>\n

Al\u00e9m de fechar a venda, o publico feminino querem durabilidade e que o carro sempre esteja novo. Por isso, \u00e9 importante investir em um bom p\u00f3s-venda.<\/p>\n

Assim, voc\u00ea fideliza o cliente e quando ela decidir trocar de autom\u00f3vel, ela voltar\u00e1 a sua concession\u00e1ria.<\/p>\n

– As mulheres se entendem mais facilmente <\/strong><\/p>\n

Voc\u00ea tem vendedoras mulheres?<\/p>\n

A participa\u00e7\u00e3o das mulheres no mercado automotivo brasileiro \u00e9 bem inferior, elas representam apenas 17% da for\u00e7a de trabalho de toda a ind\u00fastria.<\/p>\n

Segundo a pesquisa feita pela Jumpstart Automotive<\/em>, o p\u00fablico feminino sente mais seguran\u00e7a ao comprar um ve\u00edculo pelas m\u00e3os de outra mulher.<\/p>\n

 <\/p>\n

As mulheres ganharam um papel fundamental na venda de autom\u00f3veis e para conseguir agradar esse novo p\u00fablico, \u00e9 importante entender as suas necessidades, \u00a0investir no atendimento e na excel\u00eancia do p\u00f3s-vendas.<\/p>\n

 <\/p>\n

Fa\u00e7a sua simula\u00e7\u00e3o<\/strong><\/h2>\n

Para adquirir sua cota de\u00a0cons\u00f3rcio Disal<\/a>, basta fazer a sua simula\u00e7\u00e3o\u00a0clicando aqui<\/a>!<\/p>\n

Ap\u00f3s isso, um dos nossos representantes ir\u00e1 entrar em contato com voc\u00ea para poder dar sequ\u00eancia no seu atendimento.<\/p>\n

\"simule_agora\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Mulheres influenciam 80% nas compras de autom\u00f3veis. Os estudam mostram que as mulheres n\u00e3o s\u00f3 est\u00e3o conduzindo mais, mas como tamb\u00e9m est\u00e3o comprando mais, influenciando o novo motor de vendas da ind\u00fastria automotiva. Aqui no Brasil, elas se mostram 58% interessadas em ve\u00edculos novos. Al\u00e9m disso, entre 2010 e 2015 o n\u00famero de mulheres habilitadas […]<\/span><\/p>\n","protected":false},"author":14,"featured_media":2365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,127],"tags":[108,86,136,15,135,134,107],"acf":[],"yoast_head":"\r\nM\u00eas da Mulher: Sua concession\u00e1ria sabe vender para elas?<\/title>\r\n<meta name=\"description\" content=\"Os estudam mostram que as mulheres n\u00e3o s\u00f3 est\u00e3o conduzindo mais, mas tamb\u00e9m est\u00e3o comprando mais! 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